“People don’t give me money because they just think I'll spend it on crack and cider.”

We all walk past some of our city's thousands of homeless every day and often feel helpless to help. Even governments reinforce that “giving to rough sleepers contributes to their early death” (Chelsea & Kensington Borough, London, 2015). We knew there must be a better way. Welcome to CRACK + CIDER: The world’s first shop for the homeless. 

What is it? 

CRACK + CIDER is a store where customers can buy new, essential items for our city's homeless.

How does it work? 

After speaking with local shelters we picked the products that are most in need. You simply buy the item you want to be delivered to a homeless person in New York and we’ll distribute them with the help of local, independent organisations such as the New York Rescue Mission and other shelters.

Who's behind it? 

A few people who want to start a conversation that makes the lives of the people on our streets a bit better.

 Jason + Alex, The NYC Team


Charlotte + Scarlett, Co-Founders

If you fancy a coffee or want to know more then get in touch. We’d love to hear from you! nyc@crackandcider.com